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Germany · 2024

How is Ford doing in Germany?

Ford accounts for 3.2% of new car registrations in Germany in 2024, with 87,512 cars.

Registrations 2024

87,512

−17.6% vs 2023

Market share

3.2%

−0.6 pp vs 2023

Rank

#9

#8 in 2023

Average CO₂

122g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 6.3% of this brand’s registrations in the selected market and period.

Share of new registrations in Germany, 2024.

Plug-in cars

19.1%

16,700 new cars

+4.8 pp vs previous year

Non-plug-in cars

80.9%

70,812 new cars

−4.8 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

41.6%

36,439 new cars

+0.1 pp vs previous year

Combustion engine

39.3%

34,373 new cars

−4.9 pp vs previous year

Plug-in hybrid

12.8%

11,167 new cars

+2.0 pp vs previous year

Battery electric

6.3%

5,533 new cars

+2.7 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Germany

Lighter bars are provisional.

View as table
Period Ford
2010 191,609
2011 209,869
2012 203,002
2013 195,492
2014 207,347
2015 222,267
2016 236,845
2017 242,310
2018 248,037
2019 275,724
2020 189,786
2021 119,886
2022 123,206
2023 106,231
2024 87,512
2025 provisional 96,045

Market share per year

Percent of registrations, Germany

Dashed lines are provisional.

View as table
Period Ford
2010 6.7%
2011 8.0%
2012 7.9%
2013 6.7%
2014 6.9%
2015 7.0%
2016 7.1%
2017 7.1%
2018 7.3%
2019 7.8%
2020 6.7%
2021 4.7%
2022 4.8%
2023 3.8%
2024 3.2%
2025 provisional 3.5%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. FOCUS 25.0%
  2. KUGA 24.4%
  3. PUMA 21.0%
  4. TOURNEO CONNECT 6.5%
  5. TOURNEO CUSTOM 5.0%
  6. TOURNEO COURIER 4.3%

Largest brands in Germany

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.