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Ireland · 2024

How is Ford doing in Ireland?

Ford accounts for 3.7% of new car registrations in Ireland in 2024, with 4,410 cars.

Registrations 2024

4,410

−27.5% vs 2023

Market share

3.7%

−1.4 pp vs 2023

Rank

#8

#6 in 2023

Average CO₂

97g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 2.2% of this brand’s registrations in the selected market and period.

Share of new registrations in Ireland, 2024.

Plug-in cars

29.2%

1,286 new cars

+6.4 pp vs previous year

Non-plug-in cars

70.8%

3,124 new cars

−6.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

54.6%

2,408 new cars

+20.6 pp vs previous year

Plug-in hybrid

26.9%

1,187 new cars

+5.5 pp vs previous year

Combustion engine

16.2%

716 new cars

−27.0 pp vs previous year

Battery electric

2.2%

99 new cars

+0.9 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Ireland

Lighter bars are provisional.

View as table
Period Ford
2010 11,299
2011 10,549
2012 8,355
2013 7,687
2014 9,653
2015 12,206
2016 14,662
2017 12,230
2018 11,312
2019 9,702
2020 6,877
2021 7,503
2022 5,107
2023 6,085
2024 4,410
2025 provisional 4,580

Market share per year

Percent of registrations, Ireland

Dashed lines are provisional.

View as table
Period Ford
2010 12.7%
2011 11.7%
2012 11.4%
2013 10.3%
2014 10.0%
2015 9.8%
2016 10.0%
2017 9.5%
2018 9.0%
2019 8.3%
2020 7.7%
2021 7.2%
2022 4.8%
2023 5.1%
2024 3.7%
2025 provisional 3.7%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. PUMA 36.3%
  2. KUGA 27.9%
  3. FOCUS 27.8%
  4. TOURNEO CUSTOM 2.1%
  5. EXPLORER 1.8%
  6. TRANSIT CUSTOM 1.7%

Largest brands in Ireland

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.