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Finland · 2024

How is Ford doing in Finland?

Ford accounts for 2.8% of new car registrations in Finland in 2024, with 2,020 cars.

Registrations 2024

2,020

−15.7% vs 2023

Market share

2.8%

0.0 pp vs 2023

Rank

#12

#13 in 2023

Average CO₂

87g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 16.9% of this brand’s registrations in the selected market and period.

Share of new registrations in Finland, 2024.

Plug-in cars

37.6%

759 new cars

+3.2 pp vs previous year

Non-plug-in cars

62.4%

1,261 new cars

−3.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

56.8%

1,147 new cars

−3.8 pp vs previous year

Plug-in hybrid

20.6%

417 new cars

−7.0 pp vs previous year

Battery electric

16.9%

342 new cars

+10.1 pp vs previous year

Combustion engine

5.6%

114 new cars

+0.6 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Finland

Lighter bars are provisional.

View as table
Period Ford
2010 9,005
2011 10,525
2012 8,285
2013 7,700
2014 7,262
2015 8,374
2016 9,321
2017 8,075
2018 8,517
2019 7,915
2020 5,845
2021 5,124
2022 3,405
2023 2,397
2024 2,020
2025 provisional 1,683

Market share per year

Percent of registrations, Finland

Dashed lines are provisional.

View as table
Period Ford
2010 8.3%
2011 8.6%
2012 7.7%
2013 7.7%
2014 7.0%
2015 7.9%
2016 8.1%
2017 7.0%
2018 7.3%
2019 7.3%
2020 6.2%
2021 5.4%
2022 4.3%
2023 2.8%
2024 2.8%
2025 provisional 3.5%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. KUGA 30.5%
  2. FOCUS 28.3%
  3. PUMA 16.7%
  4. EXPLORER 8.7%
  5. MUSTANG MACH-E 7.4%
  6. TOURNEO CUSTOM 3.1%

Largest brands in Finland

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.