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Bulgaria · 2024

How is Ford doing in Bulgaria?

Ford accounts for 3.4% of new car registrations in Bulgaria in 2024, with 1,412 cars.

Note: The underlying powertrain data for this country and year contains anomalies, and the figures could not be quality-assured.

Registrations 2024

1,412

+18.3% vs 2023

Market share

3.4%

+0.2 pp vs 2023

Rank

#11

#12 in 2023

Average CO₂

140g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 2.1% of this brand’s registrations in the selected market and period.

Share of new registrations in Bulgaria, 2024.

Plug-in cars

4.5%

63 new cars

−0.6 pp vs previous year

Non-plug-in cars

95.5%

1,349 new cars

+0.6 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

53.8%

760 new cars

−27.0 pp vs previous year

Hybrid (incl. mild hybrids)

41.7%

589 new cars

+27.6 pp vs previous year

Plug-in hybrid

2.4%

34 new cars

−0.9 pp vs previous year

Battery electric

2.1%

29 new cars

+0.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Ford developed?

Registrations per year

Number of cars, Bulgaria

Lighter bars are provisional.

View as table
Period Ford
2010 1,772
2011 1,441
2012 1,041
2013 763
2014 1,402
2015 1,221
2016 1,243
2017 1,359
2018 1,046
2019 1,319
2020 495
2021 675
2022 963
2023 1,194
2024 1,412
2025 provisional 1,229

Market share per year

Percent of registrations, Bulgaria

Dashed lines are provisional.

View as table
Period Ford
2010 12.7%
2011 10.2%
2012 7.6%
2013 5.1%
2014 8.5%
2015 7.1%
2016 6.1%
2017 5.2%
2018 3.7%
2019 3.8%
2020 2.2%
2021 2.8%
2022 3.4%
2023 3.2%
2024 3.4%
2025 provisional 2.6%

Position by market

2024, all reporting countries

Ford by market
Country Rank Registrations vs previous year Share Share change
Germany 9 87,512 −17.6% 3.2% −0.6 pp
Italy 8 68,451 −16.1% 4.4% −0.8 pp
France 13 45,258 −16.1% 2.5% −0.4 pp
Spain 16 30,253 −13.2% 2.9% −0.7 pp
Poland 13 13,696 +18.9% 2.5% +0.1 pp
Netherlands 12 13,153 +0.9% 3.5% −0.1 pp
Belgium 15 12,024 −28.8% 2.7% −0.9 pp
Austria 16 6,600 −22.7% 2.6% −1.0 pp
Romania 7 6,475 −2.4% 4.3% −0.3 pp
Czechia 8 6,428 +16.7% 2.8% +0.3 pp
Hungary 6 6,420 +13.0% 5.5% 0.0 pp
Denmark 12 5,590 −22.8% 3.3% −0.9 pp
Portugal 16 4,847 −19.0% 2.3% −0.7 pp
Ireland 8 4,410 −27.5% 3.7% −1.4 pp
Sweden 14 4,197 −23.4% 1.6% −0.3 pp
Norway 12 3,557 −20.7% 2.8% −0.8 pp
Greece 17 3,216 −28.2% 2.4% −1.0 pp
Slovakia 13 2,144 +11.0% 2.3% +0.1 pp
Finland 12 2,020 −15.7% 2.8% 0.0 pp
Slovenia 11 1,648 +32.5% 3.1% +0.6 pp
Croatia 14 1,640 −13.5% 2.5% −0.8 pp
Bulgaria 11 1,412 +18.3% 3.4% +0.2 pp
Luxembourg 14 1,187 +9.0% 2.5% +0.3 pp
Lithuania 12 784 −4.0% 2.6% −0.4 pp
Latvia 17 313 −43.6% 1.8% −1.2 pp
Estonia 21 215 −19.5% 0.8% −0.3 pp
Malta 12 201 −38.5% 2.7% −1.9 pp
Iceland 16 143 −55.6% 1.5% −0.4 pp

Top models

Variants are grouped into model families

  1. FOCUS 24.7%
  2. KUGA 20.8%
  3. PUMA 16.6%
  4. TOURNEO COURIER 12.0%
  5. TOURNEO CUSTOM 7.4%
  6. FIESTA 6.8%

Largest brands in Bulgaria

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.