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Ireland · 2024

How is Mercedes-Benz doing in Ireland?

Mercedes-Benz accounts for 2.7% of new car registrations in Ireland in 2024, with 3,171 cars.

Registrations 2024

3,171

+10.3% vs 2023

Market share

2.7%

+0.3 pp vs 2023

Rank

#13

#14 in 2023

Average CO₂

98g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 16.2% of this brand’s registrations in the selected market and period.

Share of new registrations in Ireland, 2024.

Plug-in cars

38.9%

1,235 new cars

−1.9 pp vs previous year

Non-plug-in cars

61.1%

1,936 new cars

+1.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

34.6%

1,097 new cars

+15.9 pp vs previous year

Combustion engine

26.5%

839 new cars

−13.9 pp vs previous year

Plug-in hybrid

22.7%

721 new cars

−0.7 pp vs previous year

Battery electric

16.2%

514 new cars

−1.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Mercedes-Benz developed?

Registrations per year

Number of cars, Ireland

Lighter bars are provisional.

View as table
Period Mercedes-Benz
2010 2,220
2011 1,948
2012 1,757
2013 1,464
2014 2,074
2015 2,640
2016 3,797
2017 4,845
2018 4,144
2019 3,314
2020 2,968
2021 3,255
2022 3,768
2023 2,874
2024 3,171
2025 provisional 3,096

Market share per year

Percent of registrations, Ireland

Dashed lines are provisional.

View as table
Period Mercedes-Benz
2010 2.5%
2011 2.2%
2012 2.4%
2013 2.0%
2014 2.2%
2015 2.1%
2016 2.6%
2017 3.7%
2018 3.3%
2019 2.8%
2020 3.3%
2021 3.1%
2022 3.6%
2023 2.4%
2024 2.7%
2025 provisional 2.5%

Position by market

2024, all reporting countries

Mercedes-Benz by market
Country Rank Registrations vs previous year Share Share change
Germany 2 245,879 −7.2% 9.0% −0.6 pp
France 8 52,582 −0.3% 2.9% +0.1 pp
Italy 12 51,901 +1.0% 3.3% +0.1 pp
Spain 9 49,483 +9.6% 4.7% 0.0 pp
Belgium 4 31,552 −10.6% 7.0% −0.4 pp
Poland 7 26,906 +29.1% 5.0% +0.6 pp
Portugal 2 16,431 +12.7% 7.9% +0.6 pp
Sweden 6 15,499 +3.4% 5.8% +0.7 pp
Denmark 4 12,675 +17.0% 7.4% +1.2 pp
Netherlands 13 12,497 +8.6% 3.3% +0.2 pp
Austria 6 11,977 +0.6% 4.7% −0.3 pp
Czechia 7 7,767 −5.0% 3.4% −0.4 pp
Romania 8 5,330 +15.9% 3.5% +0.3 pp
Hungary 9 4,974 +13.9% 4.3% +0.1 pp
Norway 11 4,005 −22.3% 3.1% −0.9 pp
Luxembourg 3 3,856 −4.2% 8.2% 0.0 pp
Finland 7 3,538 −26.7% 4.9% −0.7 pp
Greece 16 3,384 −18.5% 2.5% −0.6 pp
Ireland 13 3,171 +10.3% 2.7% +0.3 pp
Slovakia 8 3,157 −2.4% 3.4% −0.2 pp
Bulgaria 9 1,522 +2.3% 3.6% −0.4 pp
Croatia 17 1,357 −15.2% 2.1% −0.7 pp
Slovenia 15 1,118 −19.2% 2.1% −0.7 pp
Lithuania 10 817 +0.5% 2.7% −0.3 pp
Estonia 11 678 +12.4% 2.7% 0.0 pp
Cyprus 7 668 +0.5% 4.5% −0.2 pp
Latvia 14 366 +3.7% 2.1% +0.2 pp
Iceland 12 251 −41.5% 2.6% +0.1 pp
Malta 17 144 −6.5% 1.9% −0.2 pp

Top models

Variants are grouped into model families

  1. E-CLASS 16.9%
  2. GLA 13.9%
  3. GLC 12.2%
  4. CLA 11.0%
  5. EQE 9.1%
  6. GLE 7.4%

Largest brands in Ireland

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.