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Ireland · 2024

How is BMW doing in Ireland?

BMW accounts for 3.5% of new car registrations in Ireland in 2024, with 4,185 cars.

Registrations 2024

4,185

−2.8% vs 2023

Market share

3.5%

−0.1 pp vs 2023

Rank

#10

#11 in 2023

Average CO₂

–g/km

NEDC test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 19.9% of this brand’s registrations in the selected market and period.

Share of new registrations in Ireland, 2024.

Plug-in cars

71.4%

2,986 new cars

+9.1 pp vs previous year

Non-plug-in cars

28.6%

1,199 new cars

−9.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Plug-in hybrid

51.5%

2,155 new cars

+14.9 pp vs previous year

Combustion engine

28.6%

1,199 new cars

+10.3 pp vs previous year

Battery electric

19.9%

831 new cars

−5.8 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has BMW developed?

Registrations per year

Number of cars, Ireland

Lighter bars are provisional.

View as table
Period BMW
2010 2,628
2011 3,433
2012 3,218
2013 3,539
2014 4,017
2015 4,832
2016 5,466
2017 4,488
2018 4,280
2019 4,013
2020 3,130
2021 4,449
2022 4,088
2023 4,307
2024 4,185
2025 provisional 5,136

Market share per year

Percent of registrations, Ireland

Dashed lines are provisional.

View as table
Period BMW
2010 3.0%
2011 3.8%
2012 4.4%
2013 4.7%
2014 4.2%
2015 3.9%
2016 3.7%
2017 3.5%
2018 3.4%
2019 3.4%
2020 3.5%
2021 4.3%
2022 3.9%
2023 3.6%
2024 3.5%
2025 provisional 4.1%

Position by market

2024, all reporting countries

BMW by market
Country Rank Registrations vs previous year Share Share change
Germany 3 233,613 −0.7% 8.6% +0.1 pp
Italy 7 70,993 +17.3% 4.6% +0.7 pp
France 7 68,002 +11.9% 3.7% +0.5 pp
Belgium 1 50,656 −0.2% 11.3% +0.6 pp
Spain 10 44,654 +28.5% 4.2% +0.7 pp
Poland 8 26,361 +13.3% 4.9% 0.0 pp
Netherlands 7 21,213 +3.9% 5.6% 0.0 pp
Austria 3 18,807 +5.1% 7.4% −0.1 pp
Portugal 5 13,389 −3.8% 6.4% −0.6 pp
Sweden 9 12,735 −20.6% 4.8% −0.7 pp
Denmark 6 10,794 +21.7% 6.3% +1.2 pp
Norway 5 6,957 +16.7% 5.4% +0.7 pp
Greece 6 6,739 +9.6% 4.9% +0.4 pp
Hungary 8 5,490 +9.6% 4.7% −0.1 pp
Luxembourg 2 5,438 +10.9% 11.6% +1.6 pp
Czechia 10 5,370 −8.7% 2.4% −0.3 pp
Romania 9 4,879 +4.7% 3.2% 0.0 pp
Ireland 10 4,185 −2.8% 3.5% −0.1 pp
Finland 8 3,504 −29.5% 4.9% −1.0 pp
Slovakia 12 2,239 −6.0% 2.4% −0.3 pp
Croatia 12 1,951 +47.5% 3.0% +0.7 pp
Bulgaria 8 1,856 +6.3% 4.4% −0.3 pp
Slovenia 12 1,482 −0.6% 2.8% −0.3 pp
Lithuania 11 802 −21.7% 2.7% −1.1 pp
Latvia 6 755 −7.5% 4.4% −0.1 pp
Estonia 13 562 −13.9% 2.2% −0.7 pp
Malta 9 246 +2.9% 3.3% −0.1 pp
Iceland 15 144 −43.1% 1.5% 0.0 pp

Top models

Variants are grouped into model families

  1. 5 SERIES 19.4%
  2. 3 SERIES 12.9%
  3. X5 11.8%
  4. X1 11.2%
  5. X3 9.4%
  6. IX1 8.0%

Largest brands in Ireland

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.