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EU27 · 2024

How is Kia doing in EU27?

Kia accounts for 3.9% of new car registrations in EU27 in 2024, with 414,678 cars.

Registrations 2024

414,678

−7.2% vs 2023

Market share

3.9%

−0.3 pp vs 2023

Rank

#11

#10 in 2023

Average CO₂

107g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 11.9% of this brand’s registrations in the selected market and period.

Share of new registrations in EU27, 2024.

Plug-in cars

20.2%

83,655 new cars

−3.2 pp vs previous year

Non-plug-in cars

79.8%

331,023 new cars

+3.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

46.1%

191,004 new cars

−1.0 pp vs previous year

Hybrid (incl. mild hybrids)

33.8%

140,019 new cars

+4.2 pp vs previous year

Battery electric

11.9%

49,505 new cars

−0.8 pp vs previous year

Plug-in hybrid

8.2%

34,150 new cars

−2.4 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Kia developed?

Registrations per year

Number of cars, EU27

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Kia
2010 incomplete 189,661
2011 incomplete 219,651
2012 incomplete 265,552
2013 incomplete 267,397
2014 270,075
2015 301,876
2016 333,126
2017 363,390
2018 387,489
2019 396,298
2020 343,440
2021 405,919
2022 426,974
2023 447,087
2024 414,678
2025 provisional 381,907

Market share per year

Percent of registrations, EU27

Dashed lines are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Kia
2010 incomplete 1.7%
2011 incomplete 2.1%
2012 incomplete 2.8%
2013 incomplete 2.8%
2014 2.7%
2015 2.7%
2016 2.8%
2017 2.9%
2018 3.0%
2019 3.0%
2020 3.4%
2021 4.2%
2022 4.6%
2023 4.2%
2024 3.9%
2025 provisional 3.6%

Position by market

2024, all reporting countries

Kia by market
Country Rank Registrations vs previous year Share Share change
Germany 12 68,582 −7.9% 2.5% −0.2 pp
Spain 6 59,901 −9.3% 5.7% −1.1 pp
Italy 14 47,627 +1.7% 3.1% +0.1 pp
France 11 47,140 −12.7% 2.6% −0.3 pp
Netherlands 1 34,774 +4.2% 9.2% +0.1 pp
Poland 4 33,133 −7.8% 6.1% −1.4 pp
Sweden 5 19,565 −21.1% 7.3% −1.1 pp
Belgium 12 17,605 −5.4% 3.9% 0.0 pp
Czechia 5 10,711 −6.1% 4.7% −0.5 pp
Ireland 5 8,983 +1.1% 7.5% +0.1 pp
Slovakia 3 8,696 −6.0% 9.5% −1.0 pp
Portugal 12 7,499 +7.1% 3.6% +0.1 pp
Austria 13 7,030 −22.4% 2.8% −1.0 pp
Hungary 5 6,478 +0.2% 5.5% −0.7 pp
Finland 5 5,314 −19.5% 7.4% −0.4 pp
Greece 10 4,764 −25.2% 3.5% −1.3 pp
Denmark 14 4,614 −32.0% 2.7% −1.2 pp
Romania 11 4,368 +38.4% 2.9% +0.7 pp
Croatia 9 3,280 −17.0% 5.1% −1.8 pp
Cyprus 1 2,840 +21.9% 19.0% +2.7 pp
Bulgaria 5 2,706 +10.9% 6.4% −0.1 pp
Slovenia 8 2,289 −6.1% 4.4% −0.7 pp
Lithuania 4 2,241 +10.4% 7.5% 0.0 pp
Estonia 4 1,682 −7.1% 6.6% −1.3 pp
Luxembourg 10 1,540 +9.8% 3.3% +0.4 pp
Norway 19 1,510 −36.4% 1.2% −0.7 pp
Iceland 2 1,307 −33.2% 13.5% +2.2 pp
Latvia 5 801 −11.4% 4.6% −0.3 pp
Malta 4 515 −22.3% 6.9% −2.4 pp

Top models

Variants are grouped into model families

  1. SPORTAGE 29.1%
  2. CEED 14.0%
  3. PICANTO 12.9%
  4. STONIC 12.4%
  5. NIRO 11.9%
  6. XCEED 6.8%

Largest brands in EU27

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.