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Romania · 2024

How is Kia doing in Romania?

Kia accounts for 2.9% of new car registrations in Romania in 2024, with 4,368 cars.

Registrations 2024

4,368

+38.4% vs 2023

Market share

2.9%

+0.7 pp vs 2023

Rank

#11

#12 in 2023

Average CO₂

132g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 1.7% of this brand’s registrations in the selected market and period.

Share of new registrations in Romania, 2024.

Plug-in cars

8.2%

358 new cars

+1.3 pp vs previous year

Non-plug-in cars

91.8%

4,010 new cars

−1.3 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

51.7%

2,257 new cars

+11.9 pp vs previous year

Combustion engine

40.1%

1,753 new cars

−13.1 pp vs previous year

Plug-in hybrid

6.5%

284 new cars

+0.9 pp vs previous year

Battery electric

1.7%

74 new cars

+0.4 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Kia developed?

Registrations per year

Number of cars, Romania

Lighter bars are provisional.

View as table
Period Kia
2010 712
2011 647
2012 902
2013 628
2014 644
2015 1,700
2016 2,177
2017 3,112
2018 2,898
2019 2,529
2020 2,011
2021 2,826
2022 2,714
2023 3,155
2024 4,368
2025 provisional 3,194

Market share per year

Percent of registrations, Romania

Dashed lines are provisional.

View as table
Period Kia
2010 0.8%
2011 0.8%
2012 1.4%
2013 1.1%
2014 0.9%
2015 2.1%
2016 2.3%
2017 2.9%
2018 2.3%
2019 1.6%
2020 1.6%
2021 2.3%
2022 2.1%
2023 2.2%
2024 2.9%
2025 provisional 2.0%

Position by market

2024, all reporting countries

Kia by market
Country Rank Registrations vs previous year Share Share change
Germany 12 68,582 −7.9% 2.5% −0.2 pp
Spain 6 59,901 −9.3% 5.7% −1.1 pp
Italy 14 47,627 +1.7% 3.1% +0.1 pp
France 11 47,140 −12.7% 2.6% −0.3 pp
Netherlands 1 34,774 +4.2% 9.2% +0.1 pp
Poland 4 33,133 −7.8% 6.1% −1.4 pp
Sweden 5 19,565 −21.1% 7.3% −1.1 pp
Belgium 12 17,605 −5.4% 3.9% 0.0 pp
Czechia 5 10,711 −6.1% 4.7% −0.5 pp
Ireland 5 8,983 +1.1% 7.5% +0.1 pp
Slovakia 3 8,696 −6.0% 9.5% −1.0 pp
Portugal 12 7,499 +7.1% 3.6% +0.1 pp
Austria 13 7,030 −22.4% 2.8% −1.0 pp
Hungary 5 6,478 +0.2% 5.5% −0.7 pp
Finland 5 5,314 −19.5% 7.4% −0.4 pp
Greece 10 4,764 −25.2% 3.5% −1.3 pp
Denmark 14 4,614 −32.0% 2.7% −1.2 pp
Romania 11 4,368 +38.4% 2.9% +0.7 pp
Croatia 9 3,280 −17.0% 5.1% −1.8 pp
Cyprus 1 2,840 +21.9% 19.0% +2.7 pp
Bulgaria 5 2,706 +10.9% 6.4% −0.1 pp
Slovenia 8 2,289 −6.1% 4.4% −0.7 pp
Lithuania 4 2,241 +10.4% 7.5% 0.0 pp
Estonia 4 1,682 −7.1% 6.6% −1.3 pp
Luxembourg 10 1,540 +9.8% 3.3% +0.4 pp
Norway 19 1,510 −36.4% 1.2% −0.7 pp
Iceland 2 1,307 −33.2% 13.5% +2.2 pp
Latvia 5 801 −11.4% 4.6% −0.3 pp
Malta 4 515 −22.3% 6.9% −2.4 pp

Top models

Variants are grouped into model families

  1. SPORTAGE 59.9%
  2. CEED 15.0%
  3. XCEED 13.0%
  4. STONIC 4.9%
  5. RIO 2.3%
  6. NIRO 1.4%

Largest brands in Romania

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.