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Portugal · 2024

How is Kia doing in Portugal?

Kia accounts for 3.6% of new car registrations in Portugal in 2024, with 7,499 cars.

Registrations 2024

7,499

+7.1% vs 2023

Market share

3.6%

+0.1 pp vs 2023

Rank

#12

#13 in 2023

Average CO₂

99g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 13.0% of this brand’s registrations in the selected market and period.

Share of new registrations in Portugal, 2024.

Plug-in cars

27.7%

2,077 new cars

+5.9 pp vs previous year

Non-plug-in cars

72.3%

5,422 new cars

−5.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

64.1%

4,804 new cars

−4.4 pp vs previous year

Plug-in hybrid

14.7%

1,099 new cars

+2.3 pp vs previous year

Battery electric

13.0%

978 new cars

+3.5 pp vs previous year

Hybrid (incl. mild hybrids)

8.2%

618 new cars

−1.5 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Kia developed?

Registrations per year

Number of cars, Portugal

Lighter bars are provisional.

View as table
Period Kia
2010 3,181
2011 2,699
2012 1,865
2013 1,626
2014 2,424
2015 3,255
2016 4,349
2017 5,122
2018 5,401
2019 5,189
2020 3,295
2021 5,338
2022 6,418
2023 7,000
2024 7,499
2025 provisional 7,650

Market share per year

Percent of registrations, Portugal

Dashed lines are provisional.

View as table
Period Kia
2010 1.4%
2011 1.7%
2012 2.0%
2013 1.5%
2014 1.7%
2015 1.8%
2016 2.1%
2017 2.3%
2018 2.4%
2019 2.3%
2020 2.3%
2021 3.7%
2022 4.1%
2023 3.5%
2024 3.6%
2025 provisional 3.4%

Position by market

2024, all reporting countries

Kia by market
Country Rank Registrations vs previous year Share Share change
Germany 12 68,582 −7.9% 2.5% −0.2 pp
Spain 6 59,901 −9.3% 5.7% −1.1 pp
Italy 14 47,627 +1.7% 3.1% +0.1 pp
France 11 47,140 −12.7% 2.6% −0.3 pp
Netherlands 1 34,774 +4.2% 9.2% +0.1 pp
Poland 4 33,133 −7.8% 6.1% −1.4 pp
Sweden 5 19,565 −21.1% 7.3% −1.1 pp
Belgium 12 17,605 −5.4% 3.9% 0.0 pp
Czechia 5 10,711 −6.1% 4.7% −0.5 pp
Ireland 5 8,983 +1.1% 7.5% +0.1 pp
Slovakia 3 8,696 −6.0% 9.5% −1.0 pp
Portugal 12 7,499 +7.1% 3.6% +0.1 pp
Austria 13 7,030 −22.4% 2.8% −1.0 pp
Hungary 5 6,478 +0.2% 5.5% −0.7 pp
Finland 5 5,314 −19.5% 7.4% −0.4 pp
Greece 10 4,764 −25.2% 3.5% −1.3 pp
Denmark 14 4,614 −32.0% 2.7% −1.2 pp
Romania 11 4,368 +38.4% 2.9% +0.7 pp
Croatia 9 3,280 −17.0% 5.1% −1.8 pp
Cyprus 1 2,840 +21.9% 19.0% +2.7 pp
Bulgaria 5 2,706 +10.9% 6.4% −0.1 pp
Slovenia 8 2,289 −6.1% 4.4% −0.7 pp
Lithuania 4 2,241 +10.4% 7.5% 0.0 pp
Estonia 4 1,682 −7.1% 6.6% −1.3 pp
Luxembourg 10 1,540 +9.8% 3.3% +0.4 pp
Norway 19 1,510 −36.4% 1.2% −0.7 pp
Iceland 2 1,307 −33.2% 13.5% +2.2 pp
Latvia 5 801 −11.4% 4.6% −0.3 pp
Malta 4 515 −22.3% 6.9% −2.4 pp

Top models

Variants are grouped into model families

  1. STONIC 34.5%
  2. XCEED 14.5%
  3. SPORTAGE 13.2%
  4. PICANTO 11.1%
  5. CEED 9.7%
  6. NIRO 6.7%

Largest brands in Portugal

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.