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EU27 · 2024

How is Mazda doing in EU27?

Mazda accounts for 1.3% of new car registrations in EU27 in 2024, with 138,054 cars.

Registrations 2024

138,054

−4.8% vs 2023

Market share

1.3%

−0.1 pp vs 2023

Rank

#23

#23 in 2023

Average CO₂

125g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.7% of this brand’s registrations in the selected market and period.

Share of new registrations in EU27, 2024.

Plug-in cars

10.3%

14,199 new cars

−5.4 pp vs previous year

Non-plug-in cars

89.7%

123,855 new cars

+5.4 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

75.9%

104,837 new cars

+15.5 pp vs previous year

Combustion engine

13.8%

19,018 new cars

−10.1 pp vs previous year

Plug-in hybrid

9.6%

13,229 new cars

−2.2 pp vs previous year

Battery electric

0.7%

970 new cars

−3.3 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Mazda developed?

Registrations per year

Number of cars, EU27

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Mazda
2010 incomplete 124,873
2011 incomplete 94,283
2012 incomplete 87,526
2013 incomplete 102,020
2014 122,087
2015 149,372
2016 173,387
2017 176,723
2018 183,929
2019 204,203
2020 118,831
2021 122,091
2022 108,966
2023 145,048
2024 138,054
2025 provisional 116,464

Market share per year

Percent of registrations, EU27

Dashed lines are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Mazda
2010 incomplete 1.1%
2011 incomplete 0.9%
2012 incomplete 0.9%
2013 incomplete 1.1%
2014 1.2%
2015 1.3%
2016 1.4%
2017 1.4%
2018 1.4%
2019 1.6%
2020 1.2%
2021 1.3%
2022 1.2%
2023 1.4%
2024 1.3%
2025 provisional 1.1%

Position by market

2024, all reporting countries

Mazda by market
Country Rank Registrations vs previous year Share Share change
Germany 17 45,197 −2.5% 1.7% 0.0 pp
Spain 20 17,523 +8.7% 1.7% 0.0 pp
Italy 26 14,216 −6.0% 0.9% −0.1 pp
Poland 15 10,819 −2.2% 2.0% −0.3 pp
France 27 9,198 −13.1% 0.5% −0.1 pp
Austria 14 6,971 +4.3% 2.8% 0.0 pp
Netherlands 17 6,673 −21.8% 1.8% −0.6 pp
Belgium 18 6,077 −12.4% 1.4% −0.1 pp
Denmark 17 2,988 −17.8% 1.7% −0.3 pp
Romania 13 2,671 −4.6% 1.8% −0.2 pp
Sweden 21 2,233 −18.0% 0.8% −0.1 pp
Greece 23 1,851 +33.5% 1.4% +0.3 pp
Czechia 22 1,762 −17.1% 0.8% −0.2 pp
Norway 17 1,608 +7.7% 1.3% +0.1 pp
Croatia 15 1,511 +1.3% 2.3% −0.3 pp
Hungary 21 1,433 −17.0% 1.2% −0.4 pp
Ireland 21 1,344 +3.9% 1.1% 0.0 pp
Slovakia 19 1,150 −11.5% 1.3% −0.2 pp
Finland 17 870 −21.3% 1.2% −0.1 pp
Slovenia 19 766 +21.4% 1.5% +0.2 pp
Portugal 30 721 −41.4% 0.3% −0.3 pp
Bulgaria 17 606 +1.5% 1.4% −0.2 pp
Luxembourg 24 439 −8.4% 0.9% 0.0 pp
Iceland 10 332 −34.6% 3.4% +0.5 pp
Lithuania 20 311 +5.1% 1.0% −0.1 pp
Estonia 18 260 −21.7% 1.0% −0.4 pp
Malta 16 184 −5.6% 2.5% −0.3 pp
Cyprus 20 161 +8.8% 1.1% 0.0 pp
Latvia 25 119 −17.4% 0.7% −0.1 pp

Top models

Variants are grouped into model families

  1. CX-30 24.3%
  2. CX-5 21.1%
  3. MAZDA2 19.5%
  4. MAZDA3 11.5%
  5. CX-60 11.4%
  6. MX-5 3.6%

Largest brands in EU27

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.