Skip to content
CarDigits Choose country

Bulgaria · 2024

How is Mercedes-Benz doing in Bulgaria?

Mercedes-Benz accounts for 3.6% of new car registrations in Bulgaria in 2024, with 1,522 cars.

Note: The underlying powertrain data for this country and year contains anomalies, and the figures could not be quality-assured.

Registrations 2024

1,522

+2.3% vs 2023

Market share

3.6%

−0.4 pp vs 2023

Rank

#9

#9 in 2023

Average CO₂

179g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 8.8% of this brand’s registrations in the selected market and period.

Share of new registrations in Bulgaria, 2024.

Plug-in cars

20.7%

315 new cars

−0.9 pp vs previous year

Non-plug-in cars

79.3%

1,207 new cars

+0.9 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

64.8%

986 new cars

+21.8 pp vs previous year

Combustion engine

14.5%

221 new cars

−20.9 pp vs previous year

Plug-in hybrid

11.9%

181 new cars

+2.4 pp vs previous year

Battery electric

8.8%

134 new cars

−3.4 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Mercedes-Benz developed?

Registrations per year

Number of cars, Bulgaria

Lighter bars are provisional.

View as table
Period Mercedes-Benz
2010 408
2011 489
2012 524
2013 402
2014 347
2015 448
2016 641
2017 623
2018 711
2019 737
2020 792
2021 1,058
2022 1,102
2023 1,488
2024 1,522
2025 provisional 1,619

Market share per year

Percent of registrations, Bulgaria

Dashed lines are provisional.

View as table
Period Mercedes-Benz
2010 2.9%
2011 3.5%
2012 3.8%
2013 2.7%
2014 2.1%
2015 2.6%
2016 3.2%
2017 2.4%
2018 2.5%
2019 2.1%
2020 3.6%
2021 4.4%
2022 3.9%
2023 4.0%
2024 3.6%
2025 provisional 3.4%

Position by market

2024, all reporting countries

Mercedes-Benz by market
Country Rank Registrations vs previous year Share Share change
Germany 2 245,879 −7.2% 9.0% −0.6 pp
France 8 52,582 −0.3% 2.9% +0.1 pp
Italy 12 51,901 +1.0% 3.3% +0.1 pp
Spain 9 49,483 +9.6% 4.7% 0.0 pp
Belgium 4 31,552 −10.6% 7.0% −0.4 pp
Poland 7 26,906 +29.1% 5.0% +0.6 pp
Portugal 2 16,431 +12.7% 7.9% +0.6 pp
Sweden 6 15,499 +3.4% 5.8% +0.7 pp
Denmark 4 12,675 +17.0% 7.4% +1.2 pp
Netherlands 13 12,497 +8.6% 3.3% +0.2 pp
Austria 6 11,977 +0.6% 4.7% −0.3 pp
Czechia 7 7,767 −5.0% 3.4% −0.4 pp
Romania 8 5,330 +15.9% 3.5% +0.3 pp
Hungary 9 4,974 +13.9% 4.3% +0.1 pp
Norway 11 4,005 −22.3% 3.1% −0.9 pp
Luxembourg 3 3,856 −4.2% 8.2% 0.0 pp
Finland 7 3,538 −26.7% 4.9% −0.7 pp
Greece 16 3,384 −18.5% 2.5% −0.6 pp
Ireland 13 3,171 +10.3% 2.7% +0.3 pp
Slovakia 8 3,157 −2.4% 3.4% −0.2 pp
Bulgaria 9 1,522 +2.3% 3.6% −0.4 pp
Croatia 17 1,357 −15.2% 2.1% −0.7 pp
Slovenia 15 1,118 −19.2% 2.1% −0.7 pp
Lithuania 10 817 +0.5% 2.7% −0.3 pp
Estonia 11 678 +12.4% 2.7% 0.0 pp
Cyprus 7 668 +0.5% 4.5% −0.2 pp
Latvia 14 366 +3.7% 2.1% +0.2 pp
Iceland 12 251 −41.5% 2.6% +0.1 pp
Malta 17 144 −6.5% 1.9% −0.2 pp

Top models

Variants are grouped into model families

  1. GLE 20.0%
  2. GLC 15.8%
  3. GLS 13.2%
  4. G-CLASS 7.1%
  5. E-CLASS 5.7%
  6. S-CLASS 5.3%

Largest brands in Bulgaria

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.