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Sweden · 2024

How is Mazda doing in Sweden?

Mazda accounts for 0.8% of new car registrations in Sweden in 2024, with 2,233 cars.

Registrations 2024

2,233

−18.0% vs 2023

Market share

0.8%

−0.1 pp vs 2023

Rank

#21

#24 in 2023

Average CO₂

77g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 0.1% of this brand’s registrations in the selected market and period.

Share of new registrations in Sweden, 2024.

Plug-in cars

54.5%

1,218 new cars

+1.2 pp vs previous year

Non-plug-in cars

45.5%

1,015 new cars

−1.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Plug-in hybrid

54.5%

1,216 new cars

+5.4 pp vs previous year

Hybrid (incl. mild hybrids)

42.2%

943 new cars

−0.7 pp vs previous year

Combustion engine

3.2%

72 new cars

−0.5 pp vs previous year

Battery electric

0.1%

2 new cars

−4.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Mazda developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period Mazda
2010 3,304
2011 2,714
2012 2,155
2013 3,496
2014 4,441
2015 5,577
2016 6,607
2017 5,837
2018 5,263
2019 6,234
2020 1,927
2021 2,296
2022 3,712
2023 2,723
2024 2,233
2025 provisional 2,189

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period Mazda
2010 1.2%
2011 0.9%
2012 0.8%
2013 1.4%
2014 1.5%
2015 1.6%
2016 1.8%
2017 1.6%
2018 1.5%
2019 1.8%
2020 0.7%
2021 0.8%
2022 1.3%
2023 0.9%
2024 0.8%
2025 provisional 0.8%

Position by market

2024, all reporting countries

Mazda by market
Country Rank Registrations vs previous year Share Share change
Germany 17 45,197 −2.5% 1.7% 0.0 pp
Spain 20 17,523 +8.7% 1.7% 0.0 pp
Italy 26 14,216 −6.0% 0.9% −0.1 pp
Poland 15 10,819 −2.2% 2.0% −0.3 pp
France 27 9,198 −13.1% 0.5% −0.1 pp
Austria 14 6,971 +4.3% 2.8% 0.0 pp
Netherlands 17 6,673 −21.8% 1.8% −0.6 pp
Belgium 18 6,077 −12.4% 1.4% −0.1 pp
Denmark 17 2,988 −17.8% 1.7% −0.3 pp
Romania 13 2,671 −4.6% 1.8% −0.2 pp
Sweden 21 2,233 −18.0% 0.8% −0.1 pp
Greece 23 1,851 +33.5% 1.4% +0.3 pp
Czechia 22 1,762 −17.1% 0.8% −0.2 pp
Norway 17 1,608 +7.7% 1.3% +0.1 pp
Croatia 15 1,511 +1.3% 2.3% −0.3 pp
Hungary 21 1,433 −17.0% 1.2% −0.4 pp
Ireland 21 1,344 +3.9% 1.1% 0.0 pp
Slovakia 19 1,150 −11.5% 1.3% −0.2 pp
Finland 17 870 −21.3% 1.2% −0.1 pp
Slovenia 19 766 +21.4% 1.5% +0.2 pp
Portugal 30 721 −41.4% 0.3% −0.3 pp
Bulgaria 17 606 +1.5% 1.4% −0.2 pp
Luxembourg 24 439 −8.4% 0.9% 0.0 pp
Iceland 10 332 −34.6% 3.4% +0.5 pp
Lithuania 20 311 +5.1% 1.0% −0.1 pp
Estonia 18 260 −21.7% 1.0% −0.4 pp
Malta 16 184 −5.6% 2.5% −0.3 pp
Cyprus 20 161 +8.8% 1.1% 0.0 pp
Latvia 25 119 −17.4% 0.7% −0.1 pp

Top models

Variants are grouped into model families

  1. CX-60 34.3%
  2. CX-80 20.2%
  3. CX-30 18.2%
  4. MAZDA2 12.0%
  5. MX-30 6.4%
  6. MAZDA3 4.4%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.