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Sweden · 2024

How is BMW doing in Sweden?

BMW accounts for 4.8% of new car registrations in Sweden in 2024, with 12,735 cars.

Registrations 2024

12,735

−20.6% vs 2023

Market share

4.8%

−0.7 pp vs 2023

Rank

#9

#7 in 2023

Average CO₂

44g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 37.9% of this brand’s registrations in the selected market and period.

Share of new registrations in Sweden, 2024.

Plug-in cars

80.9%

10,298 new cars

−3.2 pp vs previous year

Non-plug-in cars

19.1%

2,437 new cars

+3.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Plug-in hybrid

43.0%

5,473 new cars

+8.8 pp vs previous year

Battery electric

37.9%

4,825 new cars

−12.0 pp vs previous year

Hybrid (incl. mild hybrids)

13.3%

1,696 new cars

+5.1 pp vs previous year

Combustion engine

5.8%

741 new cars

−1.9 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has BMW developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period BMW
2010 12,855
2011 15,126
2012 15,283
2013 15,290
2014 17,876
2015 19,574
2016 22,152
2017 21,428
2018 19,973
2019 20,896
2020 17,674
2021 16,203
2022 15,871
2023 16,029
2024 12,735
2025 provisional 15,152

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period BMW
2010 4.6%
2011 5.2%
2012 5.8%
2013 6.0%
2014 6.0%
2015 5.8%
2016 6.0%
2017 5.8%
2018 5.8%
2019 6.0%
2020 6.2%
2021 5.5%
2022 5.6%
2023 5.4%
2024 4.8%
2025 provisional 5.9%

Position by market

2024, all reporting countries

BMW by market
Country Rank Registrations vs previous year Share Share change
Germany 3 233,613 −0.7% 8.6% +0.1 pp
Italy 7 70,993 +17.3% 4.6% +0.7 pp
France 7 68,002 +11.9% 3.7% +0.5 pp
Belgium 1 50,656 −0.2% 11.3% +0.6 pp
Spain 10 44,654 +28.5% 4.2% +0.7 pp
Poland 8 26,361 +13.3% 4.9% 0.0 pp
Netherlands 7 21,213 +3.9% 5.6% 0.0 pp
Austria 3 18,807 +5.1% 7.4% −0.1 pp
Portugal 5 13,389 −3.8% 6.4% −0.6 pp
Sweden 9 12,735 −20.6% 4.8% −0.7 pp
Denmark 6 10,794 +21.7% 6.3% +1.2 pp
Norway 5 6,957 +16.7% 5.4% +0.7 pp
Greece 6 6,739 +9.6% 4.9% +0.4 pp
Hungary 8 5,490 +9.6% 4.7% −0.1 pp
Luxembourg 2 5,438 +10.9% 11.6% +1.6 pp
Czechia 10 5,370 −8.7% 2.4% −0.3 pp
Romania 9 4,879 +4.7% 3.2% 0.0 pp
Ireland 10 4,185 −2.8% 3.5% −0.1 pp
Finland 8 3,504 −29.5% 4.9% −1.0 pp
Slovakia 12 2,239 −6.0% 2.4% −0.3 pp
Croatia 12 1,951 +47.5% 3.0% +0.7 pp
Bulgaria 8 1,856 +6.3% 4.4% −0.3 pp
Slovenia 12 1,482 −0.6% 2.8% −0.3 pp
Lithuania 11 802 −21.7% 2.7% −1.1 pp
Latvia 6 755 −7.5% 4.4% −0.1 pp
Estonia 13 562 −13.9% 2.2% −0.7 pp
Malta 9 246 +2.9% 3.3% −0.1 pp
Iceland 15 144 −43.1% 1.5% 0.0 pp

Top models

Variants are grouped into model families

  1. 5 SERIES 14.5%
  2. 3 SERIES 12.9%
  3. I5 10.3%
  4. X5 10.2%
  5. I4 9.5%
  6. X1 7.2%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.