Volkswagen
11.6%
of new registrations
Share change +1.6 pp
Registration growth +13.1%
Market shares
Which brands lead in Denmark?
Denmark, 2024. Share of all registrations in the selection.
A closer look at the brands
Market share, changes and powertrains. Choose a brand to understand its position in the market.
Tesla
9.3%
of new registrations
Share change −3.6 pp
Registration growth −29.4%
Toyota
7.7%
of new registrations
Share change +0.8 pp
Registration growth +9.9%
Mercedes-Benz
7.4%
of new registrations
Share change +1.2 pp
Registration growth +17.0%
Audi
7.2%
of new registrations
Share change −0.4 pp
Registration growth −6.8%
BMW
6.3%
of new registrations
Share change +1.2 pp
Registration growth +21.7%
All brands and figures · 61
61 brands
Share of 171,571 registrations
| Rank | Brand | Registrations | vs previous year | Share | Share change |
|---|---|---|---|---|---|
| 1 | Volkswagen | 19,919 | +13.1% | 11.6% | +1.6 pp |
| 2 | Tesla | 16,014 | −29.4% | 9.3% | −3.6 pp |
| 3 | Toyota | 13,187 | +9.9% | 7.7% | +0.8 pp |
| 4 | Mercedes-Benz | 12,675 | +17.0% | 7.4% | +1.2 pp |
| 5 | Audi | 12,346 | −6.8% | 7.2% | −0.4 pp |
| 6 | BMW | 10,794 | +21.7% | 6.3% | +1.2 pp |
| 7 | Škoda | 10,780 | +11.0% | 6.3% | +0.7 pp |
| 8 | Peugeot | 8,285 | −6.9% | 4.8% | −0.2 pp |
| 9 | Renault | 7,615 | +70.4% | 4.4% | +1.9 pp |
| 10 | Volvo | 5,971 | +11.9% | 3.5% | +0.4 pp |
| 11 | Nissan | 5,721 | +32.3% | 3.3% | +0.9 pp |
| 12 | Ford | 5,590 | −22.8% | 3.3% | −0.9 pp |
| 13 | Hyundai | 4,815 | −41.3% | 2.8% | −1.9 pp |
| 14 | Kia | 4,614 | −32.0% | 2.7% | −1.2 pp |
| 15 | Citroën | 3,725 | −25.7% | 2.2% | −0.7 pp |
| 16 | Suzuki | 3,113 | −16.2% | 1.8% | −0.3 pp |
| 17 | Mazda | 2,988 | −17.8% | 1.7% | −0.3 pp |
| 18 | SEAT | 2,937 | +54.3% | 1.7% | +0.6 pp |
| 19 | XPeng | 2,834 | +332.0% | 1.7% | +1.3 pp |
| 20 | BYD | 2,749 | +487.4% | 1.6% | +1.3 pp |
| 21 | Cupra | 2,629 | −46.1% | 1.5% | −1.2 pp |
| 22 | Opel | 2,575 | −42.4% | 1.5% | −1.0 pp |
| 23 | Polestar | 1,957 | −3.2% | 1.1% | 0.0 pp |
| 24 | Fiat | 1,192 | −32.3% | 0.7% | −0.3 pp |
| 25 | MG | 1,134 | −28.9% | 0.7% | −0.2 pp |
| 26 | MINI | 915 | +22.7% | 0.5% | +0.1 pp |
| 27 | Honda | 862 | +155.0% | 0.5% | +0.3 pp |
| 28 | Dacia | 841 | −25.9% | 0.5% | −0.2 pp |
| 29 | Porsche | 681 | +96.8% | 0.4% | +0.2 pp |
| 30 | FAW | 348 | +480.0% | 0.2% | +0.2 pp |
| 31 | Lexus | 274 | +34.3% | 0.2% | 0.0 pp |
| 32 | DS | 194 | −39.8% | 0.1% | −0.1 pp |
| 33 | Fisker | 180 | −38.4% | 0.1% | −0.1 pp |
| 34 | Voyah | 164 | >+999% | 0.1% | +0.1 pp |
| 35 | Mitsubishi | 162 | −54.7% | 0.1% | −0.1 pp |
| 36 | Maxus | 139 | −44.2% | 0.1% | −0.1 pp |
| 37 | Subaru | 129 | +81.7% | 0.1% | 0.0 pp |
| 38 | Land Rover | 114 | −24.5% | 0.1% | 0.0 pp |
| 39 | Jeep | 91 | −55.0% | 0.1% | −0.1 pp |
| 40 | KG Mobility | 65 | – | <0.1% | 0.0 pp |
| 41 | Aiways | 61 | −66.1% | <0.1% | −0.1 pp |
| 42 | Man | 61 | −19.7% | <0.1% | 0.0 pp |
| 43 | Lotus | 25 | +47.1% | <0.1% | 0.0 pp |
| 44 | Alfa Romeo | 18 | −37.9% | <0.1% | 0.0 pp |
| 45 | Maserati | 16 | +77.8% | <0.1% | 0.0 pp |
| 46 | Mercedes-AMG | 16 | −27.3% | <0.1% | 0.0 pp |
| 47 | Jac | 12 | −85.9% | <0.1% | 0.0 pp |
| 48 | Polaris | 7 | – | <0.1% | 0.0 pp |
| 49 | Ferrari | 6 | −68.4% | <0.1% | 0.0 pp |
| 50 | Man/Knaus | 6 | −64.7% | <0.1% | 0.0 pp |
Choose another period or refine the analysis Year, market and filters
Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.