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EU27 · 2024

How is Tesla doing in EU27?

Tesla accounts for 2.3% of new car registrations in EU27 in 2024, with 240,551 cars.

Registrations 2024

240,551

−14.1% vs 2023

Market share

2.3%

−0.4 pp vs 2023

Rank

#17

#16 in 2023

Average CO₂

0g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 100.0% of this brand’s registrations in the selected market and period.

Share of new registrations in EU27, 2024.

Plug-in cars

100.0%

240,551 new cars

0.0 pp vs previous year

Non-plug-in cars

0.0%

0 new cars

0.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

100.0%

240,551 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Tesla developed?

Registrations per year

Number of cars, EU27

Lighter bars are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Tesla
2010 incomplete 17
2011 incomplete 50
2012 incomplete 148
2013 incomplete 1,654
2014 3,802
2015 7,721
2016 8,102
2017 13,054
2018 15,696
2019 72,526
2020 58,135
2021 106,367
2022 147,687
2023 279,997
2024 240,551
2025 provisional 149,341

Market share per year

Percent of registrations, EU27

Dashed lines are provisional. Some periods have incomplete coverage, see the table.

View as table
Period Tesla
2010 incomplete <0.1%
2011 incomplete <0.1%
2012 incomplete <0.1%
2013 incomplete <0.1%
2014 <0.1%
2015 0.1%
2016 0.1%
2017 0.1%
2018 0.1%
2019 0.6%
2020 0.6%
2021 1.1%
2022 1.6%
2023 2.6%
2024 2.3%
2025 provisional 1.4%

Position by market

2024, all reporting countries

Tesla by market
Country Rank Registrations vs previous year Share Share change
France 15 40,758 −35.4% 2.2% −1.1 pp
Germany 19 37,555 −41.0% 1.4% −0.9 pp
Netherlands 3 29,988 +54.7% 7.9% +2.6 pp
Norway 1 24,255 −4.5% 18.9% −1.2 pp
Sweden 3 22,288 +6.8% 8.3% +1.2 pp
Belgium 10 21,213 +32.3% 4.7% +1.4 pp
Spain 21 16,687 +26.0% 1.6% +0.2 pp
Denmark 2 16,014 −29.4% 9.3% −3.6 pp
Italy 25 15,643 −5.9% 1.0% −0.1 pp
Portugal 8 9,756 +4.6% 4.7% 0.0 pp
Austria 11 7,676 −8.9% 3.0% −0.5 pp
Finland 6 3,714 −39.5% 5.2% −2.0 pp
Czechia 15 3,696 +129.1% 1.6% +0.9 pp
Ireland 14 2,925 −13.3% 2.5% −0.4 pp
Romania 15 2,540 −20.8% 1.7% −0.5 pp
Poland 28 2,265 −51.1% 0.4% −0.6 pp
Greece 22 1,987 +7.9% 1.5% +0.1 pp
Hungary 16 1,929 +53.0% 1.6% +0.4 pp
Luxembourg 8 1,693 −1.8% 3.6% +0.1 pp
Slovenia 18 855 −38.6% 1.6% −1.3 pp
Croatia 21 600 +40.2% 0.9% +0.2 pp
Iceland 5 559 −84.2% 5.8% −14.6 pp
Bulgaria 21 307 −17.5% 0.7% −0.3 pp
Lithuania 22 170 −16.7% 0.6% −0.2 pp
Estonia 23 165 −40.2% 0.6% −0.6 pp
Latvia 24 121 −22.9% 0.7% −0.2 pp
Slovakia 39 6 +20.0% <0.1% 0.0 pp

Top models

Variants are grouped into model families

  1. MODEL Y 63.8%
  2. MODEL 3 35.1%
  3. MODEL S 0.6%
  4. MODEL X 0.6%
  5. Y <0.1%

Largest brands in EU27

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.