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Sweden · 2024

How is Audi doing in Sweden?

Audi accounts for 5.2% of new car registrations in Sweden in 2024, with 13,802 cars.

Registrations 2024

13,802

−28.2% vs 2023

Market share

5.2%

−1.4 pp vs 2023

Rank

#7

#6 in 2023

Average CO₂

98g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 27.5% of this brand’s registrations in the selected market and period.

Share of new registrations in Sweden, 2024.

Plug-in cars

38.9%

5,367 new cars

−12.1 pp vs previous year

Non-plug-in cars

61.1%

8,435 new cars

+12.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Hybrid (incl. mild hybrids)

36.4%

5,023 new cars

+5.3 pp vs previous year

Battery electric

27.5%

3,790 new cars

−9.7 pp vs previous year

Combustion engine

24.7%

3,412 new cars

+6.8 pp vs previous year

Plug-in hybrid

11.4%

1,577 new cars

−2.4 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Audi developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period Audi
2010 14,513
2011 16,819
2012 15,501
2013 15,596
2014 18,594
2015 20,443
2016 22,583
2017 20,627
2018 17,478
2019 19,921
2020 18,007
2021 15,063
2022 13,898
2023 19,227
2024 13,802
2025 provisional 14,907

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period Audi
2010 5.2%
2011 5.8%
2012 5.9%
2013 6.2%
2014 6.2%
2015 6.0%
2016 6.2%
2017 5.6%
2018 5.1%
2019 5.7%
2020 6.3%
2021 5.1%
2022 4.9%
2023 6.5%
2024 5.2%
2025 provisional 5.8%

Position by market

2024, all reporting countries

Audi by market
Country Rank Registrations vs previous year Share Share change
Germany 5 202,041 −18.1% 7.4% −1.5 pp
Italy 10 67,736 +1.4% 4.4% +0.1 pp
France 10 49,116 −3.4% 2.7% 0.0 pp
Spain 12 38,786 −4.6% 3.7% −0.5 pp
Belgium 3 32,803 −7.7% 7.3% −0.1 pp
Poland 6 28,127 +7.9% 5.2% −0.3 pp
Austria 4 15,222 −0.1% 6.0% −0.4 pp
Sweden 7 13,802 −28.2% 5.2% −1.4 pp
Netherlands 11 13,391 −2.3% 3.5% −0.2 pp
Denmark 5 12,346 −6.8% 7.2% −0.4 pp
Norway 8 5,501 +18.0% 4.3% +0.6 pp
Ireland 6 5,369 +3.3% 4.5% +0.2 pp
Portugal 17 4,677 −7.3% 2.2% −0.3 pp
Greece 11 4,364 +6.2% 3.2% +0.1 pp
Czechia 14 3,879 −3.7% 1.7% −0.2 pp
Luxembourg 4 3,439 −12.1% 7.3% −0.7 pp
Hungary 14 3,024 −14.5% 2.6% −0.8 pp
Romania 12 2,829 +5.4% 1.9% 0.0 pp
Finland 11 2,559 −27.6% 3.6% −0.6 pp
Croatia 10 2,495 +5.5% 3.9% −0.3 pp
Slovenia 9 1,914 +7.2% 3.7% 0.0 pp
Slovakia 16 1,701 −3.7% 1.9% −0.2 pp
Lithuania 5 1,563 +36.1% 5.2% +1.0 pp
Estonia 7 1,027 −59.7% 4.0% −7.1 pp
Bulgaria 14 971 −6.1% 2.3% −0.5 pp
Latvia 7 752 +25.8% 4.4% +1.1 pp
Malta 8 292 +20.7% 3.9% +0.5 pp
Iceland 18 104 −60.0% 1.1% −0.4 pp

Top models

Variants are grouped into model families

  1. A3 19.6%
  2. A6 16.5%
  3. Q4 15.7%
  4. Q3 9.9%
  5. Q6 7.5%
  6. Q8 7.3%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.