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Sweden · 2024

How is Subaru doing in Sweden?

Subaru accounts for 2.3% of new car registrations in Sweden in 2024, with 6,114 cars.

Registrations 2024

6,114

+67.3% vs 2023

Market share

2.3%

+1.0 pp vs 2023

Rank

#12

#18 in 2023

Average CO₂

183g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 3.3% of this brand’s registrations in the selected market and period.

Share of new registrations in Sweden, 2024.

Plug-in cars

3.3%

200 new cars

−1.2 pp vs previous year

Non-plug-in cars

96.7%

5,914 new cars

+1.2 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

65.4%

3,997 new cars

−9.0 pp vs previous year

Hybrid (incl. mild hybrids)

31.4%

1,917 new cars

+10.2 pp vs previous year

Battery electric

3.3%

200 new cars

−1.2 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Subaru developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period Subaru
2010 4,377
2011 3,427
2012 4,284
2013 4,905
2014 4,288
2015 5,437
2016 5,066
2017 5,065
2018 4,891
2019 5,323
2020 1,651
2021 2,701
2022 2,271
2023 3,654
2024 6,114
2025 provisional 1,468

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period Subaru
2010 1.6%
2011 1.2%
2012 1.6%
2013 1.9%
2014 1.4%
2015 1.6%
2016 1.4%
2017 1.4%
2018 1.4%
2019 1.5%
2020 0.6%
2021 0.9%
2022 0.8%
2023 1.2%
2024 2.3%
2025 provisional 0.6%

Position by market

2024, all reporting countries

Subaru by market
Country Rank Registrations vs previous year Share Share change
Sweden 12 6,114 +67.3% 2.3% +1.0 pp
Germany 33 4,512 −2.0% 0.2% 0.0 pp
Italy 38 1,885 −35.0% 0.1% −0.1 pp
Spain 36 1,385 −32.0% 0.1% −0.1 pp
Poland 34 1,075 +24.3% 0.2% 0.0 pp
Czechia 27 834 −15.9% 0.4% −0.1 pp
Estonia 10 710 −6.3% 2.8% −0.5 pp
Norway 27 486 −11.0% 0.4% −0.1 pp
Slovakia 26 474 +50.0% 0.5% +0.2 pp
Finland 24 424 +54.7% 0.6% +0.3 pp
Lithuania 17 411 +24.5% 1.4% +0.2 pp
Latvia 18 306 −18.6% 1.8% −0.3 pp
Belgium 40 282 −28.8% 0.1% 0.0 pp
Austria 35 265 −37.4% 0.1% −0.1 pp
Denmark 37 129 +81.7% 0.1% 0.0 pp
Netherlands 42 119 +30.8% <0.1% 0.0 pp
Luxembourg 36 114 −18.6% 0.2% 0.0 pp
Hungary 35 103 +3.0% 0.1% 0.0 pp
Iceland 20 103 −54.8% 1.1% −0.2 pp
Bulgaria 28 98 −41.0% 0.2% −0.2 pp
France 55 64 +82.9% <0.1% 0.0 pp
Croatia 34 57 −38.7% 0.1% −0.1 pp
Romania 37 52 0.0% <0.1% 0.0 pp
Greece 38 43 −57.0% <0.1% 0.0 pp
Slovenia 37 37 −50.0% 0.1% −0.1 pp
Ireland 38 24 −41.5% <0.1% 0.0 pp
Malta 35 8 +14.3% 0.1% 0.0 pp

Top models

Variants are grouped into model families

  1. OUTBACK 65.4%
  2. FORESTER 18.2%
  3. CROSSTREK 13.0%
  4. SOLTERRA 3.3%
  5. XV 0.2%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.