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Italy · 2024

How is Rolls-Royce doing in Italy?

Rolls-Royce accounts for <0.1% of new car registrations in Italy in 2024, with 18 cars.

Registrations 2024

18

>+999% vs 2023

Market share

<0.1%

0.0 pp vs 2023

Rank

#67

#73 in 2023

Average CO₂

137g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

Fully electric cars account for 61.1% of this brand’s registrations in the selected market and period.

Share of new registrations in Italy, 2024.

Plug-in cars

61.1%

11 new cars

+61.1 pp vs previous year

Non-plug-in cars

38.9%

7 new cars

−61.1 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Battery electric

61.1%

11 new cars

+61.1 pp vs previous year

Combustion engine

38.9%

7 new cars

−61.1 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Rolls-Royce developed?

Registrations per year

Number of cars, Italy

Lighter bars are provisional.

View as table
Period Rolls-Royce
2010 0
2011 4
2012 7
2013 9
2014 13
2015 6
2016 14
2017 14
2018 39
2019 26
2020 13
2021 8
2022 0
2023 1
2024 18
2025 provisional 19

Market share per year

Percent of registrations, Italy

Dashed lines are provisional.

View as table
Period Rolls-Royce
2010 0.0%
2011 <0.1%
2012 <0.1%
2013 <0.1%
2014 <0.1%
2015 <0.1%
2016 <0.1%
2017 <0.1%
2018 <0.1%
2019 <0.1%
2020 <0.1%
2021 <0.1%
2022 0.0%
2023 <0.1%
2024 <0.1%
2025 provisional <0.1%

Position by market

2024, all reporting countries

Rolls-Royce by market
Country Rank Registrations vs previous year Share Share change
Germany 60 369 +7.3% <0.1% 0.0 pp
Romania 44 27 −6.9% <0.1% 0.0 pp
Netherlands 58 26 +136.4% <0.1% 0.0 pp
Belgium 59 23 +53.3% <0.1% 0.0 pp
Italy 67 18 >+999% <0.1% 0.0 pp
Czechia 47 16 −61.0% <0.1% 0.0 pp
Bulgaria 43 12 +50.0% <0.1% 0.0 pp
Poland 50 9 −55.0% <0.1% 0.0 pp
Lithuania 38 8 +33.3% <0.1% 0.0 pp
France 65 6 0.0% <0.1% 0.0 pp
Austria 59 5 +150.0% <0.1% 0.0 pp
Luxembourg 63 4 −20.0% <0.1% 0.0 pp
Denmark 56 2 0.0% <0.1% 0.0 pp
Estonia 46 2 +100.0% <0.1% 0.0 pp
Slovenia 47 2 +100.0% <0.1% 0.0 pp
Croatia 55 1 – <0.1% 0.0 pp
Portugal 58 1 0.0% <0.1% 0.0 pp

Top models

Variants are grouped into model families

  1. SPECTRE 61.1%
  2. GHOST 11.1%
  3. CULLINAN 11.1%
  4. CULLINAN BLACK BADGE 11.1%
  5. PHANTOM EWB 5.6%

Largest brands in Italy

2024

Choose another period or refine the analysis Year, market and filters

These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.