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Sweden · 2024

How is Morgan doing in Sweden?

Morgan accounts for <0.1% of new car registrations in Sweden in 2024, with 10 cars.

Registrations 2024

10

−16.7% vs 2023

Market share

<0.1%

0.0 pp vs 2023

Rank

#57

#58 in 2023

Average CO₂

172g/km

WLTP test cycle

Electric, hybrid or combustion?

Are all new cars electric?

Understand the powertrains

The electric share is not available for this selection.

Share of new registrations in Sweden, 2024.

Plug-in cars

0.0%

0 new cars

0.0 pp vs previous year

Non-plug-in cars

100.0%

10 new cars

0.0 pp vs previous year

Plug-in cars can be charged from the grid: fully electric cars and plug-in hybrids. Split by powertrain:

Combustion engine

100.0%

10 new cars

0.0 pp vs previous year

Fully electric cars and plug-in hybrids are separate categories. Petrol and diesel can also power hybrids; powertrain and fuel are different classifications. Hybrids include mild hybrids, and the line against combustion cars differs between countries, so compare hybrid shares within a country rather than between countries.

How has Morgan developed?

Registrations per year

Number of cars, Sweden

Lighter bars are provisional.

View as table
Period Morgan
2010 10
2011 34
2012 25
2013 35
2014 31
2015 20
2016 18
2017 19
2018 28
2019 21
2020 20
2021 7
2022 19
2023 12
2024 10
2025 provisional 10

Market share per year

Percent of registrations, Sweden

Dashed lines are provisional.

View as table
Period Morgan
2010 <0.1%
2011 <0.1%
2012 <0.1%
2013 <0.1%
2014 <0.1%
2015 <0.1%
2016 <0.1%
2017 <0.1%
2018 <0.1%
2019 <0.1%
2020 <0.1%
2021 <0.1%
2022 <0.1%
2023 <0.1%
2024 <0.1%
2025 provisional <0.1%

Position by market

2024, all reporting countries

Morgan by market
Country Rank Registrations vs previous year Share Share change
Germany 71 52 −14.8% <0.1% 0.0 pp
France 61 31 −38.0% <0.1% 0.0 pp
Netherlands 62 13 +85.7% <0.1% 0.0 pp
Belgium 65 13 +18.2% <0.1% 0.0 pp
Sweden 57 10 −16.7% <0.1% 0.0 pp
Poland 49 9 +80.0% <0.1% 0.0 pp
Luxembourg 59 6 0.0% <0.1% 0.0 pp
Portugal 52 5 – <0.1% 0.0 pp
Norway 59 3 −25.0% <0.1% 0.0 pp
Italy 73 3 −66.7% <0.1% 0.0 pp
Spain 74 2 0.0% <0.1% 0.0 pp
Bulgaria 58 1 – <0.1% 0.0 pp

Top models

Variants are grouped into model families

  1. PLUS SIX 70.0%
  2. MIDSUMMER 20.0%
  3. PLUS FOUR 10.0%

Largest brands in Sweden

2024

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These are new passenger car registrations, not sales contracts or used cars.

Source: European Environment Agency (EEA), CC BY 4.0. New passenger car registrations, 2024.